Sample marketing: Sample marketing is a concept wherein a product sample is shared or given to the consumer of the product or service, free of cost, so that he or she may try it before committing to the purchase. This concept usually works in automobile sector, where customers often opt for test drives. In other words, it lures shoppers into buying additional products or services at checkout point. This type of the marketing utilizes display to catch the shopper's attention; this is done through advertising, product placement or BTL activity.
Online marketing: Online marketing encompasses everything that is digital, right from mobile to internet. Another reason behind its exponential growth is that, online marketing is relatively inexpensive and can be easily tracked. Up-sale marketing: Up — Sale Marketing or Upselling is usually a sales technique whereby a seller pitches the client to purchase better or more expensive upgrades or add-ons in an attempt to make more profit. This strategy usually involves marketing more profitable services which will result more profit for the clients and sellers as well.
Companies usually use combination of Up — Selling and Cross — Selling strategies to increase profitability. This is often used in QSR restaurants, but in other businesses like in car sales this might be viewed negatively. Direct marketing: Direct marketing is one of the most focused types of marketing and advertising that allows sellers to directly approach customers.
This type of marketing includes cell phone text messaging, email, interactive consumer websites, database marketing, fliers, catalog distribution, promotional letters, etc. This form of marketing has been mostly used by sectors which have restrictions on other types of marketing. Event marketing: Events is considered one of the most the strategic marketing and communication tools by all types of companies.
The whole activity encompasses different strategies right from inviting customers to the events to themed activity, press conferences, music festival, concert, exhibitions, etc. Event marketing integrates different marketing elements like direct marketing, visual marketing, peripheral marketing, etc. Cross marketing: Over the years this concept of marketing has evolved largely to target customers with different segment products or services.
In this type of marketing form, customers of one product or service are targeted with promotion of another product. Typically telecom service provider tie — up with music festivals in India, which Idea has efficiently used for marketing its services.
Inbound Marketing: Inbound marketing strategy focuses on drawing customers to the company; this is usually referred as pull based marketing strategy. Most often Inbound Marketing is done using web based tools like blogs, podcasts, video, eBooks, SEO, social media marketing, and other forms of marketing which focus to bring customers closer to the brand.
Permission Marketing: Permission marketing is a term that has been popularized by Seth Godin. In this concept, marketers obtain permission from customers and probable interested customers before advancing to the next step in the purchasing process.
Most marketers feel this is a more efficient since focus oriented, since the resources or offers are sent to only those customers who are interested. Guerrilla marketing: Guerrilla marketing is considered as one of the most inexpensive yet effective marketing strategies. This involves unconventional means like graffiti, street art, flash mobs, stunts, etc.
Guerrilla marketing is often used for local branding and marketing requirements. Since this is low — cost most often it is used by startups to increase profits rather than drive sales.
Infographics, videos, tutorials, social posts, how-to guides, blog posts and eBooks are all ways to test what your audience responds to best and leads to more lead generation opportunities.
The key to this is producing r elevant and quality content, which will always attract people to your website, products, and services. Remember to produce quality, freely available content in the form of blogs and social posts that entices your prospects to download more in-depth 'gated' content requiring data capture to progress.
An example of this gated content can be seen by clicking the active CTAs we've embedded at the end of this blog. Keep in mind that the final destination that all your digital marketing campaigns lead to is your website. No matter if it is a landing page or a services page with a web form, you need to provide the visitor with an excellent and seamless website user experience.
Make sure that you place call-to-actions across all your highly trafficked website pages such as service pages and blog posts in order to capture leads to add to your CRM and lead nurturing process. It's also imperative that your website content be SEO optimised from the get-go so that your brand is found organically when prospects are asking Google questions relating to the answers you provide.
As Google's machine learning has advanced, SEO has become a very interesting science that requires more attention. Interestingly, however, Google has become incredibly adept at recognising natural and valuable content. So for the average digital marketer, all you need to do is add value to your prospects by sharing unique, information-rich content, and you will climb up the Google search engine results. Lastly, don't forget that your website must be mobile responsive in order to scale well and be easy to navigate on an array of mobile devices.
Mobile traffic as a percentage of all web traffic is on the up every year. A great website makes a good first impression with website visitors and always remember that usability trumps style when it comes to developing a website. Once you follow through with all of the above recommendations, you can then start tying together the loose ends in your overall digital marketing strategy.
It's an excellent resource to update yourself on new best practices and industry-leading techniques. Why choose MO? About us Our process Client testimonials. Learn Blog Video. You have to think about which digital channels your target audience is using. Where do they spend their time online? What is the customer journey to your website? How do you follow up and track leads once they arrive in your inbox?
How do you get feedback from sales on whether the lead was good or not? SEO helps you to gain both brand awareness and increase organic website traffic. For more conversations… www. Total views , On Slideshare 0. From embeds 0. Number of embeds 2, Downloads 3, Shares 0.
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Now customize the name of a clipboard to store your clips. Visibility Others can see my Clipboard. Cancel Save. Exclusive 60 day trial to the world's largest digital library. Activate your free 60 day trial. Developing a marketing campaign is ultimately a balance between message and channels: You want an overarching message that can be finessed to the audience of each thoughtfully selected channel. Cross-reference your analytics to meet your customers where they are and then spread your message across those key channels to craft a successful and impactful campaign.
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